Internet Niche Marketing – How to Start an Internet Marketing Business

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Hello there. Before I start, I want to thank you first for visiting my website. Now, I would like to introduce you to some of the ways you can choose a NICHE and how to start a Niche Marketing Business. If you are someone who wants to find financial freedom by doing Internet Niche Marketing, you have come to the right place where I can direct you to the right platform to start your business on. Without further ado, let us start by asking, “What is a NICHE?”

What Is a Niche?

According to one of the co-founders of Wealthy Affiliate, Kyle Loudoun:

A Niche is A Group of People Looking for Stuff

Image of a group of people that says - Niche = Group of People

As we are all familiar with how easy it is nowadays for us to go online and just buy anything we want from sites like Amazon, everything they sell is a potential Niche for an Internet Marketer. Before we go out and try to find a Niche Market, let us first discuss the meaning of a Niche. A niche is a product or service area of a market that you pick to specialize in by supplying them to a segment of society that needs it. For example. Let us take the shoe industry. If you decide to promote a certain type of shoes, you have to narrow it down as to which segment of the shoe industry you want to sell to a targeted audience that need those types of shoes.


Image of Shoes From Amazon


Just saying that you are going to sell shoes in general is way too broad. You have to narrow it down to a specific type of shoe or a few targeted types of shoes in order to make money.

Different types of shoes:

  • Men shoes
  • Women shoes
  • Boys shoes
  • Girls shoes
  • Baby shoes
  • Sneakers
  • Dress shoes
  • Work shoes
  • Orthopedic shoes

After you have narrow it down to which types of shoes you want to sell, that would be your Niche. Every time you sell your Niche, you get a commission in return.

Why Do We Break Down a Niche into Sub-niches?

When we pick a niche, we have to break it down to a very targeted area of the clothing market. In other words, we have to break it down into sub-niches.

Why do we do that?

We do that so that we can be able to have some authority in that particular section of that market we are selling to. If we are too broad in how we pick our niche, then we will be drowned out by some very big competitors. Imagine being up against big corporations like, Macy’s or Walmart when it comes to overall clothing sales. That is why it is a better idea that we target a much smaller and specialized section of the clothing market. For example: If we target and promote only the clothing for toddlers, we will have a much better chance of making money on that niche rather than competing with the big corporations on all the clothing market.


What Is A Niche ? (Tutorial)

Image of Video Linked to Wealthy Affiliate


How to Find a Niche Market?

There are so many tutorials out there on how to find a profitable niche to promote but I will try to simplify this process as much as I can to make it easier on both of us. In this paragraph, I will show you the shortest and best way to find what is good to sell on Amazon. Let us say that your passion in in Home and Gardening and you want to look for a lucrative niche in that category to promote.

  1. You log on to your Amazon account or just go to
  2. Click on Departments on the upper left-hand corner
  3. Click on your department. In this case Home, Garden and Tools

NOTE: Just picking Home,Garden is way too broad. We have to narrow it down some more by picking one of the sub-niches that shows up when we click on Home, Garden and Tools. Sometime we might have to dig deeper to the sub-sub-niches before we settle on something we like. As we are clicking at these sob-niches, Amazon is showing us a list of it’s Best Sellers for that category to pick from. So, just keep digging and pick a niche that is lucrative for you to promote.


Image of Amazon Drop Down Menu


Niche Marketing Strategies

What is a niche marketing strategy? A niche market stragedy focuses on delivering a specific product or service to a targeted group or audience based on their needs, age, gender or any number of  particular needs. For example Mary’s and Hary’s are both shoe companies. Mary’s caters to older customers with orthopedic shoe needs while Hary’s serve younger customers with the needs for sport shoes.

Simply put, a niche market is a specific or targeted subset of a broader market. A niche marketing strategy therefore focuses on delivering a product or service to address the needs of a particular audience or target group. Examples include niches based on price, age, gender, income bracket, and specific interests.

As we discussed earlier, these companies are going to make more money when they target a smaller section of the broader market. As the saying in the marketing field goes, “It is whether you want to be a ‘small fish in a big pond’ or a ‘big fish in a small pond’. As a small online marketing company, we can not be everything to everybody but by choosing our targeted audience and niche wisely is the key to our long term success.


Image From Amazon With Shoes In It


Advantages of Niche Marketing

One of the main advantages pf niche marketing is enhanced customer relationships or the ability to focus primarily on your targeted audience. You only target a specific type of audience. Depending on what you are trying to sell, your niche market could be a small targeted one. Let us say that you are a truck driver instructor. There are only a small fraction of the overall population that want to become truck drivers. When you target a small fraction like that, you can focus on giving them the best quality of service you can. Better than you would if you were to serve a much larger audience.

Another benefit of niche marketing is that it does not use much resource. After you have identified and study your audience, you will direct you resources only at marketing to your specific market rather than wasting your resources as if you were targeting a broader audience. Niche marketing requires that you focus your resources and energy only on your targeted segment of the population. You will also have less competition and more visibility with niche marketing resulting in your business making more money.

Last but not the least is the main reason I decided to take up niche marketing. I want the freedom to be able to make a living online working from anywhere I want and anytime I want to work…FREEDOM!!!

Online Marketing Image


Is Niche Marketing for Everyone?

In conclusion, I would answer “NO. It is not for those that wants the fast money without putting in the kind of work and effort this kind of marketing need in order to make it a success” This is not a quick money scheme. If it is fast easy money you are after, this is not the program for you.

On the other hand, I would definitely say “Yes, it is for anyone that wants to start an online business so they can be financial independent in the long run.” This program is absolutely for someone who wants to work hard to start their online business so they can be successful in the long run.

I want to invite you to check out this wonderful program that teaches and provide online entrepreneurs with everything they need to start a niche marketing business for FREE. Yes, you heard that right. They provide you with a free starter membership so you can check it out for yourself without any strings attached. This program is called Wealthy Affiliate.


For More Information

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If you would like to leave your personal review or experience of Wealthy Affiliate or you have any questions, please do leave them below. I would love to hear your feedback!I also invite you to visit my  Facebook Page.




  1. Thank you so much! I have been trying to figure out what would be a good niche other than marketing online and making money. I have to say you have explained things so well here and the lay out you have chosen is so clear and easy to follow. Probably one of the nicer ones I have seen in awhile. The other thing that is so nicely done is your placement of your social media buttons. No interference or scrolling and getting in the way of reading. Thank you so much for this more than pleasant experience. I can’t wait to try your suggestions to find a niche.

    1. Thank you very much Merry for your nice comment on my article. Your feedback means a lot to me. I am very glad that you enjoyed your visit to my site. I wish you all the best in your business ventures.

      Warm regards,

  2. Awesome, Awesome, post. lots of great information, I really love how you break everything down and make it so easy that anyone who comes to your page can understand what you are sharing. Your readers will find your post to be a great help. Thanks for sharing.

    1. Hello Norman
      Thank you very much for viewing my post. It is always very encouraging when viewers such as yourself give me their feedback and comments on my posts and my website. I am glad that you like it.
      All the best to you,

  3. Hello Pelesio
    Thank you for this in depth article on niche marketing and it seems that your research was extensive, to those who were previously uninformed, I believe that they would know what niche marketing is all about now, it is a well written article, great information, easy to read with well used visuals, well done.

    All the best

    1. Hello Gary
      Thank you for visiting my site and for the nice comment. Yes, not only that I did a lot of research on the subject but I also learned a lot of it from the training I received from Wealthy Affiliate. Without that training, I would not know half of the things I know now about Niche Marketing. It is a great program and I highly recommend it to anyone who is interested in starting a niche marketing business.

      You have a great day sir,

  4. Your explanation of what a niche is could not be clearer for those of us who are still confused about it. I have a website on the border terrier dog breed myself, and when I first started searching about border terrier websites, I could not find that many around. I erroneously thought at the time that my website may not find much interest. What I did not understand at the time that this only displayed a gap in the market for all those web browsers who, like me, had a specific interest in the sub-niche ‘border terrier’ amongst the more generic niche of dogs.
    You are right, the more specific in our choice of niche, the more traffic we are likely to attract. Thank you.

  5. Hello GiuliaB

    Thank you for visiting my site. Thank you also for the nice comment and feedback on my article. I am glad that we both agree on being specific on choosing a niche. I have seen a few people that choose too broad of a niche and how they struggle to compete with bigger competitions like very huge companies with very deep pockets. That is not a winning situation for small private marketers like us.

    I am also glad that you solved the issue with your border terrier website. I am a dog lover myself. I grew up in my grandfathers plantation/farm surrounded by animals. Hopefully someday I can afford to do back to that kind of farm living again.

    All the best to you and your business,

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